Choosing the right printing for your business collateral

Start with the audience, not the printer

An architect's brochure and a coaching-class flyer are printed the same way — but they should not be. Here's a quick sanity check:

• Premium B2B — 250–350 GSM, matte lamination, spot UV on the logo.
• Retail flyers — 130–150 GSM, glossy, high contrast.
• Corporate stationery — 100 GSM bond paper for letterheads, 300 GSM for cards.

Paper terms in plain English

GSM is the weight — higher = thicker feel. Lamination is the plastic-y coating; matte reads premium, gloss reads energetic. Bleed is the extra 3mm we ask you to leave around the edges so nothing critical gets trimmed.

Common mistakes we fix daily

1. RGB artwork sent for print — always send CMYK PDFs for accurate colour.
2. Fonts not embedded — text reflows and breaks the layout.
3. Photos below 300 DPI — end up looking blurry in print.

Turnaround

Most single-item print jobs (cards, letterheads, flyers) turn around in 24–48 hours at PCS Digital. For anything specialised — custom sizes, foil stamping, or bulk packaging — 3–5 days.

Send us your artwork on WhatsApp — we'll quote back the same day with paper/laminate options.